PromoVeritas - Amazon Deep Racer Competition

Amazon wanted to promote coding as a career and decided to use a promotion to do just that. The mechanic was an online and live event car racing challenge. All that entrants needed to do was programme their car to race around a virtual/real track in the fastest time.

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We handled all the legal elements, including the Terms & Conditions for 18 countries, in 14 languages, in addition to multiple registrations in various markets.

The icon for the Amazon Deep Racer promotion

We then oversaw the competition itself, validating the winning times and handling winner communications in their chosen language, delivering prizes to 250 runners-ups.

 

The virtual car that entrants had to race around the track

Lastly, we organised a trip to the Grand final in Las Vegas for the 47 main winners and their guests, VIP style.

See the full case study here:

https://www.promoveritas.com/case-studies/amazon-deep-racer/

Alliance of Independent Agencies

The Alliance is the UK’s trade body that represents entrepreneurial and independent marketing agencies. We are a growing community of those marketing agencies that are independent in culture and entrepreneurial in spirit resulting in the creation of some of the most transformative, innovative and inspirational communication campaigns for the world's biggest brands.