Every family has their own tradition or quirk around Christmas. However, 2020 is a little different. With the pandemic keeping us locked behind closed doors and stopping us from seeing our loved ones, families needed a new way to connect.
We teamed up with Portal from Facebook, a video calling device that makes you feel like you’re together from anywhere. It comes with AR effects that make video calls more exciting and a Smart Camera that moves with you so you can bake together, play charades together, even practice your football tricks together in Wrighty’s case. The integrated campaign gave audiences a sneak peek behind the curtain at a Christmas at the Wright’s, only this year it’s over Portal.