Photobox Appoints The Brooklyn Brothers

Brooklyn Brothers appointed as lead global and strategic agency for Photobox.

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We are absolutely delighted to announce that we have been appointed as global and strategic agency for Photobox as we lead the entire integrated account for the online photo printing specialists. The work will cover Photobox in the UK and France and its market-specific brand Hofmann in Spain as we help the brand rise above the noise in a competitive category and earn a place in culture. This will include earned-first advertising and all integrated comms. 


We can't wait to work with such an ambitious marketing team, to help them deliver their new long-term global brand platform, and bring the brand to a new audience, who we know will come to love Photobox, just as much as us. Read more here:

The Brooklyn Brothers

We’re an earned-first advertising agency helping brands to Rise Above The Noise and earn a place in culture. From the outset, we built an agency capable of answering the needs of future-facing clients - those who demand big brand ideas without the heavy overheads of complex structures, multiple departments or the reliance on solely paid media. And we love to partner with ambitious marketers, who like us, believe that in today’s opt-out culture attention can no longer be bought, it must be earned first. We always strive to create big brand ideas that truly matter, the ones that will ‘Rise Above the Noise’ of culture, rise above the conventions of category and rise above the constructs and constraints of ‘traditional’ advertising. Because we believe that these are the ideas that earn their place in consumers lives and drives business outcomes for brands. We’ve combined the best of traditional ad agencies and the creativity of the entertainment industry with the distribution nous of a modern publisher to do this very thing. It’s how we create ideas that people & the media will want to talk about and share. We call it earned 1st, but to put it simply, it’s advertising that’s so good, it doesn’t feel like advertising. The Brooklyn Brothers strives to find new, different and effective ways of doing this for global brands such as Land Rover, Jaguar, NBC, Castrol, Lancôme, MINI, Financial Times, WaterWipes, American Express, First Direct and Photobox.

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