Following the success of the recent Sport Relief 2020 campaign, Pablo have won Comic Relief’s Red Nose Day campaign, its flagship fundraising event.
Pablo secured the business after a multi stage pitch and will develop a long term brand platform for Comic Relief to use for 2021 and beyond. The platform will encompass a wide body of work from advertising,to digital and fundraisisng activations.
Since its launch over 30 years ago, Red Nose Day has become something of a British institution, and the 2021 campaign will continue to encourage mass participation to raise money in support of the key causes Comic Relief supports, both in the UK and around the world.
Jo Cullen, Head of Marketing and Communication at Comic Relief said "Throughout the pitch process, Pablo clearly demonstrated they understand the scale of ambition we have for our campaigns. Their expertise in leveraging multiple communication channels and fresh thinking made them the obvious choice as our creative partner. Our work on Sport Relief 2020 helped us to increase our brand relevance and we are looking forward to achieving the same with our flagship Red Nose Day campaign. We’re excited about strengthening our relationship and working together on Red Nose Day 2021.”
Gareth Mercer, Founding Partner at Pablo said: “Many of us grew up on Comic Relief and have had huge amounts of fun raising money with them. It feels like a privilege to remind people of this and to keep exciting people to what we believe is a brilliant institution.”