Ovarian Cancer Action \ Cancer is working from home

TBWA\London has created a campaign for Ovarian Cancer Action urging women that lockdown shouldn’t get in the way of a visit to the GP if someone has symptoms of ovarian cancer. The work went live on Ocean Outdoor’s iconic Piccadilly Lights screen.

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The campaign urges people who are experiencing symptoms of cancer to visit their doctor, regardless of stay-at-home and social-distancing guidance.

Seen on Piccadilly Lights, the ad highlights the charity’s estimates that 35,000 people will die of cancer during the Covid-19 pandemic. The work was created by TBWA\London's Cyndall McInerney and Fleur Willems, while media was handled by UM London and space provided pro bono by Ocean Outdoor.

Cary Wakefield, chief executive of Ovarian Cancer Action, said: "Whilst many of us are working from home to avoid the spread of Covid-19, cancer is going undetected. If you are experiencing unusual symptoms, your GP wants to see you. And let us be clear: you are not a burden.

"Catching cancer early actually helps the NHS and, even more importantly, an early cancer diagnosis can save your life."

TBWA\London

We are The Disruption® Company. If you’re not disrupting, you’re conforming. If you’re conforming, you’re going unnoticed. So we disrupt. Disruption is our starting point and our guiding light. It’s a unique TBWA way of thinking. A proven, successful, collaborative business tool that helps us forge a unique path for the growth of our clients’ brands. It’s the art of asking unexpected questions in order to get to a place nobody else has discovered. Ask the same old questions, you get the same old answers. And old gets you nowhere. The status quo is there to be upset. Let’s upset it. Let’s disrupt it.

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