OnePlus: True Colors

To champion the unparalleled smartphone colour performance of the new OnePlus 9 Series, co-developed with Hasselblad, we created the 'True Colour Scanner'. An innovative tool powered by Google Vision AI that analyses users’ Instagram profiles to reveal their most frequently used colours.

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From Hazy Azure to Electric Amber, the scanner generates a shareable image showing users’ personalised palette. The scanner is part of OnePlus' #TrueColors global campaign which is brought to life through a global Instagram competition where users submit photos that are True to themselves, for a chance to win a trip to one of six locations around the world.

FCB Inferno

FCB Inferno is one of London’s leading advertising agencies, and part of global advertising network FCB. The network dates back to 1873, and now has 9000 employees in 90 countries, with 120 at FCB Inferno. The agency’s clients sit across industry sectors and currently include Sport England, BMW, Huawei, AB InBev, Kimberly Clark, the Home Office and the Premier League. FCB Inferno was voted Agency of the Year at the inaugural Campaigns for Good awards. Over the past 4 years we have been recognised at Cannes International Festival of Creativity in categories including Film, Social and Influencer, Mobile, Digital Craft and Brand experience. We received two Grand Prix awards in 2015 and 2016 and were the second most awarded European agency - and eighth in the world - at the festival in 2019.