The campaign is called ‘One drama that can never be written’, which dramatizes the dramatic and unpredictable side of Royal Ascot, which takes place in June. The campaign is running across TV, cinema OOH, digital, social etc.
Credits for the campaign
Creative agency: isobel
Creative Partner: Rob Fletcher
Creative Team: Tom Dyson & Lance Boreham
Agency Producer: Amy Hansen
Account Partner: Sarah Humphreys
Senior Account Director: Emily Powers
Account Executive: Ellie Dickinson
Planning Partner: Steve Hastings
Production company: Chief Productions
Director: Yoni Weisberg
Producer: Luke Filz