One column inch. 72 remembered.

To mark the 3rd anniversary since the Grenfell Tower tragedy, Justice4Grenfell is bringing the names of the 72 victims back into the news

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On 14th June 2017, the Grenfell Tower burned for 60 hours straight, leaving 72 dead and 293 with no home. Declared as structurally sound, Grenfell Tower, site of the deadliest residential fire since World War II, continues to stand cloaked in ghostly white sheeting. And as we painstakingly wait for justice to be served, the story - and most importantly the human victims - have started to fall out of the news.

To tackle this, Justice4Grenfell has asked news organisations across the UK to help get the tragedy back on the news agenda. On Sunday 14th June, exactly three years on from the disaster, print publications are donating column space to remember the 72 people who died during the fire. A Grenfell Tower will then be created typographically from the names of the 72 victims – a powerful memorial for those who lost their lives and a striking reminder that the community still demands justice.

Alongside this, multiple media companies including the BUILDHOLLYWOOD family of Jack, Jack Arts and Diabolical, Ocean Outdoor, OPEN Media and LondonLites have donated billboard sites across the capital to display this tower of names as a memorial. This includes sites in Wembley, Westfield, Kensington, Ladbroke Grove & Holland Park - all within close proximity of the Grenfell Tower itself.

Justice4Grenfell (J4G) is a community-led organisation, focused on the long term goal of obtaining justice for the bereaved families, survivors, evacuated residents and the wider local community, partnering with representative organisations. Back in 2018, one year on from the tragedy, Justice4Grenfell and BBH drove three billboards around London to demand justice for the victims. On the 2nd anniversary, the organisation took over London Fashion Week with the same purpose. Now, as the inquiry is on hold, the community group is ensuring the names of the 72 victims are never forgotten and that we continue to demand justice for them, their families, and the thousands of others still at risk.

Yvette Williams MBE, Justice4Grenfell Co-founder and Co-ordinator, said:

“Grenfell is a symptom of urgent issues within our society.  In the three years since Grenfell, the local community has been turned upside down and remains in limbo whilst those responsible continue to evade responsibility or criminal justice. The devaluation and marginalisation of certain groups  who often pay the high price for corporate and/or ideological failures that are then deemed too expensive or politically inconvenient to rectify.

The current Covid 19 pandemic has now led the entire country to experience what it feels like to face a crisis and be met with a response from the authorities that is dangerously inadequate and incoherent. The murder of George Floyd in the US lays wide open the systemic discrimination that many face. What happened at Grenfell is a mirror of everything that is wrong with our society. We cannot bring 72 beautiful people back. But we can force change to ensure these ills never happen again.

May they rest in peace.”

In solidarity and to demand justice for the victims of the tragedy, Justice4Grenfell is encouraging the public to show support for the movement by resharing these images and animations on social media with the #Justice4Grenfell @officialJ4G

BBH

Bartle Bogle Hegarty is one of the world’s most famous creative advertising agencies. Founded in 1982 by John Bartle, Nigel Bogle and John Hegarty, the agency has produced campaigns for many of the world’s most illustrious brands. Today, BBH London is a set of complementary creative specialisms, working together to unlock the power of difference for our clients. BBH is part of Publicis Groupe and has offices in London, New York, Singapore, Shanghai, Mumbai, LA and Stockholm and employs 1000 staff worldwide.

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