Omniwomen UK + Allies \ Bring Your Stereotype to Work
TBWA\London has created a campaign for Omniwomen UK + Allies which celebrates outdated stereotypes of female leadership qualities previously unwelcomed in the workplace and calls for everyone to celebrate these leadership qualities.
We created a campaign which celebrates outdated stereotypes of female leadership qualities previously unwelcome in the workplace, such as empathy, vulnerability, kindness and generosity, calling for everyone to celebrate these leadership qualities and ‘Bring Your Stereotype to Work’ to mark this year’s International Women’s Day.
The campaign was created for Omniwomen UK + Allies, a global initiative dedicated to increasing the number, seniority and influence of women across the Omnicom network. The work promoted the group’s annual Omniwomen summit, this year entitled ‘New leadership in a hyper-connected world’.