Omniwomen UK + Allies \ Bring Your Stereotype to Work

TBWA\London has created a campaign for Omniwomen UK + Allies which celebrates outdated stereotypes of female leadership qualities previously unwelcomed in the workplace and calls for everyone to celebrate these leadership qualities.

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We created a campaign which celebrates outdated stereotypes of female leadership qualities previously unwelcome in the workplace, such as empathy, vulnerability, kindness and generosity, calling for everyone to celebrate these leadership qualities and ‘Bring Your Stereotype to Work’ to mark this year’s International Women’s Day.

The campaign was created for Omniwomen UK + Allies, a global initiative dedicated to increasing the number, seniority and influence of women across the Omnicom network. The work promoted the group’s annual Omniwomen summit, this year entitled ‘New leadership in a hyper-connected world’.

TBWA\London

We are The Disruption® Company. If you’re not disrupting, you’re conforming. If you’re conforming, you’re going unnoticed. So we disrupt. Disruption is our starting point and our guiding light. It’s a unique TBWA way of thinking. A proven, successful, collaborative business tool that helps us forge a unique path for the growth of our clients’ brands. It’s the art of asking unexpected questions in order to get to a place nobody else has discovered. Ask the same old questions, you get the same old answers. And old gets you nowhere. The status quo is there to be upset. Let’s upset it. Let’s disrupt it.

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