Ogilvy UK’s new #ActForEqual campaign from UN Women!

UNW asked us to help build public support for the upcoming Generation Equality Forum. A once in a generation moment for gender equality.

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The forum will bring together governments, corporations, NGOs, youth-led groups and Foundations to secure concrete, ambitious commitments, for gender equality. 

The impact of the pandemic on women, girls, and other underrepresented groups around the world has been severe, disproportionate, and undeniable. As we begin to recover from the pandemic, we must keep gender equality at the forefront to make sure short-term impacts do not have long-term repercussions. 

That is why we have created #ActForEqual. A campaign to mobilise the public to help generate action from business, government and ourselves in the lead up to and at the Generation Equality Forum.


Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened up shop in 1948. Today, Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across 132 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brand’s needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships. The company also provides a comprehensive range of services around business to business marketing and services, management consulting, brand identity, analytics and research capabilities, multicultural marketing and behavioural change. Ogilvy is a WPP company (NASDAQ: WWPGY).