Ogilvy UK’s new #ActForEqual campaign from UN Women!
UNW asked us to help build public support for the upcoming Generation Equality Forum. A once in a generation moment for gender equality.
The forum will bring together governments, corporations, NGOs, youth-led groups and Foundations to secure concrete, ambitious commitments, for gender equality.
The impact of the pandemic on women, girls, and other underrepresented groups around the world has been severe, disproportionate, and undeniable. As we begin to recover from the pandemic, we must keep gender equality at the forefront to make sure short-term impacts do not have long-term repercussions.
That is why we have created #ActForEqual. A campaign to mobilise the public to help generate action from business, government and ourselves in the lead up to and at the Generation Equality Forum.