O2 - You're our headline act

O2 has launched a new campaign promoting the perks of a custom plan for music fans."You're our headline act" follows a man as he saunters through a park at night. Things take a turn when his old phone dies, propelling the world around him to turn into a spotlight show.

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VCCP is an international integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels. We are the challenger agency for challenger brands and transform the fortunes of our clients by challenging and disrupting the categories they operate in.

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