O2 - Community calling

O2's new campaign by VCCP highlights the UK's digital divide, with seven million people in the country still unable to access a web-connected device.

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VCCP is an international integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels. We are the challenger agency for challenger brands and transform the fortunes of our clients by challenging and disrupting the categories they operate in.