Nissan \ Let London Breathe

Nissan's cover-wrap for The Metro followed the news that the Mayor of London has upped the value of its scrappage scheme, in which small businesses are given an increased grant to replace older, dirty cars with newer, greener vehicles.

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TBWA\London Nissan United and Manning Gottlieb OMD collaborated with The Metro to create a striking cover-wrap for the newspaper's 7th February edition, following the news that the Mayor of London had upped the value of its scrappage scheme (in which small businesses are given a grant to replace older, dirty cars for newer, greener vehicles).

The print work aims to let Londoners know that the Nissan e-NV200 is the solution to London’s dirty air, making London cleaner with Nissan Intelligent Mobility. The work features two Nissan electric vans side-by-side - evoking a pair of lungs - with the strapline: ‘Let London Breathe’.


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