Agency Case Studies

Nissan \ Let London Breathe

Nissan's cover-wrap for The Metro followed the news that the Mayor of London has upped the value of its scrappage scheme, in which small businesses are given an increased grant to replace older, dirty cars with newer, greener vehicles.

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TBWA\London Nissan United and Manning Gottlieb OMD collaborated with The Metro to create a striking cover-wrap for the newspaper's 7th February edition, following the news that the Mayor of London had upped the value of its scrappage scheme (in which small businesses are given a grant to replace older, dirty cars for newer, greener vehicles).

The print work aims to let Londoners know that the Nissan e-NV200 is the solution to London’s dirty air, making London cleaner with Nissan Intelligent Mobility. The work features two Nissan electric vans side-by-side - evoking a pair of lungs - with the strapline: ‘Let London Breathe’.

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TBWA\London

We are The Disruption® Company. If you’re not disrupting, you’re conforming. If you’re conforming, you’re going unnoticed. So we disrupt. Disruption is our starting point and our guiding light. It’s a unique TBWA way of thinking. A proven, successful, collaborative business tool that helps us forge a unique path for the growth of our clients’ brands. It’s the art of asking unexpected questions in order to get to a place nobody else has discovered. Ask the same old questions, you get the same old answers. And old gets you nowhere. The status quo is there to be upset. Let’s upset it. Let’s disrupt it.

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