New work: Jackpotjoy - Which Minute Could Make Your Day?
Introducing our latest campaign for Jackpotjoy - one of the UK’s most popular sites for bingo, slots and casino games.
Entitled ‘Which minute could make your day?’, the new campaign is built around the promise that there’s a winner every minute on Jackpotjoy - so even the most innocuous of moments can become a minute of bingo-winning delirium!
Featuring various familiar bingo calls brought to life in otherworldly action - human mops and talking gyoza - the ‘joy’ of winning is given new meaning in each of the seven spots.
Directed by Stink’s Eoin Glaister, and shot in the UK on an Arri Alexa Mini, each 20” spot showcases a different typically British landscape and has a diverse cast. In doing so, we want to illustrate that anyone, in any spare moment, could become the next winner
The campaign is Jackpotjoy’s biggest digital media buy to date across the UK and went live across YouTube, Facebook and supported by 20’’ radio spots from Weds 16th December 2020.