MSQ acquires digital marketing agency MBA and merges with Stack to create leading customer experience business

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We’re delighted to announce that MSQ has acquired the independent digital agency, MBA, and merged it with our existing customer acquisition and engagement business, Stack.

The new entity will be known as MBAstack and sees 50 employees join forces to create a new agency that fuses the very best in data insight, smart tech and creativity to drive commercial leaps for its clients. 

MBAstack will work with its clients to deliver this blend of ‘informed imagination’ through a nimble, entrepreneurial and collective approach that reflects today’s fast paced e-commerce driven world.

MBAstack will be led by Stephen Maher, the founder of MBA, who’s named MBAstack Chairman and CEO, Nicola Nimmo, the Managing Director of Stack, who becomes MBAstack Managing Director and James Middlehurst, the Managing Partner of MBA, who becomes MBAstack Managing Partner.

The combined business will have revenue of around £6 million and will have a combined client list that includes PSA Groupe (Peugeot, Citroen, DS), Royal Mail, HM Government, Interflora, Chiltern Railways, Innovate UK, Church & Dwight and Everest. It will be based at MSQ’s new London HQ in Covent Garden.  

Read more about it here: 


In this digital age we can no longer think about channels in silos, which result in a disjointed brand experience.

We help brands create and leverage Superior Emotional Capital to earn trust, deliver sales and encourage repeat purchase. 

To behave with integrity, empathy and coherence. 

And to deliver consistent and connected brand experiences at every touch point in the customer journey.

To do this successfully requires the joining-up of brand, strategy, creative and media thinking with data and technology. 

Which is how MSQ has been designed. As a Home to Joined-up Thinking.