Mini Cheddars \ Luchadores

TBWA\London has created a taste-bud tantalising campaign for Jacob’s Mini Cheddars and its new Mexican inspired products.

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The campaign harnesses the colour, energy and big-hitting taste credentials of Mexico, by introducing a trio of Mexican wrestling characters that each personify one of the new exciting three flavours.

Introducing the three ‘Luchadores’, inspired by the popular Mexican mask-wearing sport of ‘Lucha Libre’, they each personify one of the new Mini Cheddars flavours (complete with their own catchphrase): Chipotle Chicken Wings (A Smack in the Tastebuds!), Nacho Cheese & Jalapeno (Easy Cheesy!) and Lime & Chilli (Bring the Zing!). 

The work features out of home and online activity, encouraging consumers to get involved and back their favourite luchador or flavour.

TBWA\London

We are The Disruption® Company. If you’re not disrupting, you’re conforming. If you’re conforming, you’re going unnoticed. So we disrupt. Disruption is our starting point and our guiding light. It’s a unique TBWA way of thinking. A proven, successful, collaborative business tool that helps us forge a unique path for the growth of our clients’ brands. It’s the art of asking unexpected questions in order to get to a place nobody else has discovered. Ask the same old questions, you get the same old answers. And old gets you nowhere. The status quo is there to be upset. Let’s upset it. Let’s disrupt it.

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