McLaren - 765LT: Fearless Engineering

McLaren defies gravity in its new spot to promote the new 765LT model. The team managed to reduce 80kg off the weight of the car, while adding 45Ps of power.

Like Comment


VCCP is an international integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels. We are the challenger agency for challenger brands and transform the fortunes of our clients by challenging and disrupting the categories they operate in.