MBA launches Royal Mail Parcels digital service
New campaign creating postage behaviour change through digital transformation.
We're very proud to have launched the new digital service for Royal Mail Parcels - Click and Drop - this week.
With the UK’s burgeoning etail and ‘marketplace seller’ phenomenon (being further enhanced throughout the pandemic) parcels is a growing focus for Royal Mail. They are the default carrier for most, but the younger competition is sometimes perceived as the more obvious option when buying online. The task is to switch postage buying behaviour – ingrained for generations – to Royal Mail’s app or website. The “Click and Drop” product enables everyone, including marketplace sellers and SMEs, to be free to pay for postage and print labels at home or in their office before taking their parcel(s) to one of 14,000 drop-off locations (including a growing network of Parcel Postboxes). There is also now the option to get parcels picked-up by the new ‘parcel collect’ service. A multi-media campaign was created – anchored in the creative idea of “Postage that fits around you” – which spans targeted digital and social channels as well as TV, VOD, audio and print.
You can view the TV ad below, and we will be sharing a more detailed case study with more examples of our work, including digital, social and beyond, very soon!