Maynards Bassetts - Set the juice loose

Maynards Bassetts reminds the nation of the brand’s heritage of bringing high quality, delicious sweets to market for over one hundred years. ‘Set the juice loose’ showcases the barely containable, mouth-wateringly juicy qualities of the nation's favourite sweets across a dozen creative executions.

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VCCP is an international integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels. We are the challenger agency for challenger brands and transform the fortunes of our clients by challenging and disrupting the categories they operate in.

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