Macmillan Cancer Care: Diagnosis
Our latest work for Macmillan is a first for the charity, a relationship programme designed from the point of diagnosis.
Macmillan Cancer Support and MRM have launched a campaign highlighting the emotional hardship of a cancer diagnosis.
The animated spot follows one man’s journey as he faces the aftermath of being diagnosed with cancer.
"When I first found out I had cancer, my head was all over the place," a voiceover begins as a tirade of talking mouths surround the protagonist. However, things take a serene turn after he signs up to Macmillan, allowing him to receive tailored physical, financial and emotional support.
The ad is set to run across Sky, Channel 4 and ITV alongside social media, out-of-home and digital activity, as well as information leaflets and a partnership with Boots. The campaign will later spread across press and radio.