Macmillan Cancer Care: Diagnosis

Our latest work for Macmillan is a first for the charity, a relationship programme designed from the point of diagnosis.

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Macmillan Cancer Support and MRM have launched a campaign highlighting the emotional hardship of a cancer diagnosis.

The animated spot follows one man’s journey as he faces the aftermath of being diagnosed with cancer.

"When I first found out I had cancer, my head was all over the place," a voiceover begins as a tirade of talking mouths surround the protagonist. However, things take a serene turn after he signs up to Macmillan, allowing him to receive tailored physical, financial and emotional support.

The ad is set to run across Sky, Channel 4 and ITV alongside social media, out-of-home and digital activity, as well as information leaflets and a partnership with Boots. The campaign will later spread across press and radio.

Watch the ad


MRM is a leading customer relationship marketing agency. Through a strong foundation in strategy, data science, technology and creativity, we help transform businesses by helping brands grow meaningful relationships with people. We are part of the Interpublic Group and a top agency in the McCann Worldgroup network, with over 40 offices across North America, Latin America, Europe, the Middle East and Asia Pacific.

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