Look back at the winners from last year’s Oystercatchers Awards

Last year the Oystercatchers Awards were judged remotely for the first time, however for 2021, we're hopeful that our judging panel will meet face-to-face to judge the entries.

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Last year the Oystercatchers Awards were judged remotely for the first time, however for 2021, we're hopeful that our judging panel will meet face-to-face to judge the entries.

The results from last year are as follows:

Agency of the Year

Criteria: role model agency delivering great work, innovating, setting best culture and practice standards which we can learn from.

Winner: Uncommon Creative Studio

Shortlist: Brandfuel, St Luke’s London

Best New Agency

Criteria: the one to watch.

Winner: The Elephant Room

Highly commended: The Wild

Shortlist: Neverland, The Park

Client/Agency Partnership of the Year

Criteria: evidence of a step-change in ways of working leading to brilliant/transformative creativity. How has the mettle been tested and proven during the crisis?

Winner: nucleus/British Gas & Hive (Centrica)

Highly commended: Karmarama/ The British Army

Shortlist: AMV/BBO/ Essity; Isobar/Clarins

Best Agency Credentials *new for 2020

Criteria: would I buy this agency?

Winner: Uncommon Creative Studio

Shortlist: St Luke’s London; Karmarama

Best Agency Innovation 

Criteria: Pivot on an existing campaign, development of a new campaign, or, proactive tech solution taken to client by agency.

Winner: ENGINE, Jagermeister #SAVETHENIGHT

Highly commended: St Luke’s, Stay Home Now #SHN

Shortlist: Isobar, Covid Snapchat; Karmarama, The Summer that Can’t, Can; Team ITG, Dixon’s Carphone

Best Agency Culture: Independent 

Criteria: Great initiatives allowing people to bring their best to work with support to deliver great work.

Winner: Joint

Highly commended: The Gate

Shortlist: St Luke’s London; 383 Project

Best Agency Culture: Networked 

Winner: adam&eveDDB

Shortlist: Karmarama

Champion for Change/Industry Influencer 

Criteria: individual who has gone above and beyond to move the marketing industry forward.

Winner: Shannie Mears, Co-founder & Head of Talent, The Elephant Room

Shortlist: Ben Essen, Global Chief Strategy Officer, Iris; Julian Douglas, Vice Chairman, VCCP; Mihir Haria-Shah, Head of Broadcast, Total Media; Nicky Palamarczuk, Head of Social & Influence, VCCP

Spotlight Award 

Criteria: individual without whom the business would be a lesser place.

Winner: Katie Jackson, Managing Director, TBWA\London

Highly Commended: Luke Prebble, Head of Employee Experience, Karmarama

Shortlist: Adrienne Burns, Client Strategy Director, Summit Media; Kim Lawrie, Head of Creative Technology, ENGINE

Outstanding Contribution Award

Criteria: Individual who has taken us all with them and made marketing a better place for all of us.

Winner: Trevor Robinson OBE

Suki Thompson, Chair Oystercatchers, commented on the winners from 2020: “In this challenging year we have seen some stunning examples of creativity and innovation. Both agencies and clients have really leaned in to support our awards, and, most importantly each other.

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