Lidl \ Upgrade your Christmas II

Our OOH Christmas campaign for Lidl highlighted the retailer’s strongest festive food offering yet. We took a swipe at M&S and Waitrose, by 'upgrading' their ads with posters by Lidl, boasting award-winning mince pies and a more matured Christmas pudding for cheaper.

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The OOH campaign, in place across 220 sites in the UK, tied into the wider campaign strategy that there's no need to go to more expensive supermarkets and pay more at Christmas, because you can get the quality you expect and deserve at Lidl's customary great value prices.

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