Lidl \ The Little Market

We created a pop-up market in East London to change existing perceptions of Lidl's high quality produce.

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https://vimeo.com/221886647/f4aabce891

The British public knew Lidl was cheap but not everybody knew it was such good quality. So, in the ultimate blind taste test, TBWA\London set up a pop-up farmers' market in trendy East London to challenge their perceptions. People were pleasantly surprised by the value of the fresh produce.

They were told upon purchase that their products were, in fact, from Lidl. The wonderful, genuine reactions illustrated the feeling people have when they realise that every Lidl is full of surprises.

TBWA\London

We are The Disruption® Company. If you’re not disrupting, you’re conforming. If you’re conforming, you’re going unnoticed. So we disrupt. Disruption is our starting point and our guiding light. It’s a unique TBWA way of thinking. A proven, successful, collaborative business tool that helps us forge a unique path for the growth of our clients’ brands. It’s the art of asking unexpected questions in order to get to a place nobody else has discovered. Ask the same old questions, you get the same old answers. And old gets you nowhere. The status quo is there to be upset. Let’s upset it. Let’s disrupt it.

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