Lidl \ My Lidl job

We turned trolls into fans by revealing the truth about where Lidl's food comes from.

Like Comment

Trolls: The scourge of the internet. The scourge of brands. Best left alone, right?

But what if we could take Lidl’s biggest trolls and turn them into their biggest fans?

We approached shoppers who inaccurately trolled the brand. Then we asked them if they fancied a job. 

Real life online doubters were shipped off to spend a week with trawler men and farmers so they could see for themselves how Lidl source the highest quality meat, fish, and veg sustainably. 

Their experience was broadcast on national television, in store, in press, out of home, radio and social media.


We are The Disruption® Company. If you’re not disrupting, you’re conforming. If you’re conforming, you’re going unnoticed. So we disrupt. Disruption is our starting point and our guiding light. It’s a unique TBWA way of thinking. A proven, successful, collaborative business tool that helps us forge a unique path for the growth of our clients’ brands. It’s the art of asking unexpected questions in order to get to a place nobody else has discovered. Ask the same old questions, you get the same old answers. And old gets you nowhere. The status quo is there to be upset. Let’s upset it. Let’s disrupt it.

No comments yet.