From a range of internal events showcasing their commitment to nurturing female leadership, to campaigns that are raising awareness of gender inequality, here is what some of our Oystercatcher agencies are doing within the industry to show their commitment to #BreakTheBias for this year’s International Women’s Day.
M&C Saatchi shared its commitment to breaking the bias everyday, by challenging the unconscious and systemic factors that stop women from reaching their potential.
They also have a week of events planned for their employees. To watch the video on how they are challenging unconscious biases, or keep up to date on their initiatives this week, follow them on LinkedIn here.
Lucky General’s Chloë Davies, Head of Social Impact, sat on a panel to discuss personal experiences of smashing stereotypes for this International Women’s Day.
Chloë is a volunteer for UK Black Pride, a Trustee for London’s LGBTQ Centre, and an Ambassador for Mental Health First Aid England.
To commemorate International Women’s Day, Ogilvy have a series of initiatives taking place for a whole month. Today, they welcomed Damilola Odufuwa - hailed by Vogue as a businesswoman to watch - to speak alongside their Managing Director Victoria Day and Worldwide DE&I Director Tope Ajala. The trio discussed the importance of community groups, and how to best leverage female power.
To keep up to date on Ogilvy’s events throughout March, follow them on LinkedIn here.
CPB London highlight how children are affected by unconscious gender bias, by creating a poster campaign off the back of recent research. Running from International Women’s Day, “Imagine” is a nationwide campaign centring on this year's theme #BreakTheBias, inviting the public to ‘imagine’ the person behind a specific job title or situation, such as a CEO, or someone crying at work.
To find out more about the campaign, or to buy the posters to raise money for Beyond Equality and the Young Women's Trust, click here.
#SheTakesOver is adam&eveDDB’s annual campaign to celebrate, elevate and advocate for established and up-and-coming women and non-binary talent in filmmaking, illustrators, photography, animation and music. For it’s third year it’s going global and throughout March, the agency are handing over their social channels to women in creative production across 5 continents, alongside 40+ agency partners to mark International Women’s Day.
To find out more about #SheTakesOver and to get involved, click here.
Quiet Storm are sharing its commitment to developing female talent, by highlighting programmes and initiatives that are embedded in its everyday culture. Some of these include pro-bono work for the Women’s Equality Party, and all women in the team, however junior, can undertake WACL programmes and seminars.
Watch the video here.
BBH will be celebrating International Women’s Day all week with internal events, such as inspiring talks, a music showcase, a female-led marketplace and more.
During the week, BBH executive creative director Helen Rhodes will interview Catherine Mayer, the co-founder of the Women's Equality Party. Keep up to date on their week's events here.