Inside the Funnel - Episode 9: Back to the cookie-less future

DAC Podcast Episode 9

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Since we first covered the topic in episode one, Google has revealed that it will NOT replace third-party cookies with an equivalent mechanism to identify individual users. Cue anxious marketers asking themselves: "How are we going to do our jobs?!" Fortunately, Dan, Jenna, and Nasser are back to paint a much more vivid picture of our cookie-less future, gliding their hoverboards across talking points including:

  • Why are third-party cookies going away?
  • User Tracking 101
  • Privacy-preserving approaches to real-world problems
  • What the FLoC?
  • Welcome to cohort party 29056!
  • The Three-Step Cookie Doomsday Preparedness Plan™

Listen here!

DAC

We drive transformational growth by amplifying brands to audiences on their digital customer journeys, accounting for who and—uniquely—where they are.

This unparalleled Enterprise-to-Local capability is driven by the brightest minds in the business, in-house technology, and almost 50 years of experience. That’s why Forrester recognises DAC as one of the world’s most significant Performance Marketing Agencies.