Inside the Funnel - Episode 9: Back to the cookie-less future
DAC Podcast Episode 9
Since we first covered the topic in episode one, Google has revealed that it will NOT replace third-party cookies with an equivalent mechanism to identify individual users. Cue anxious marketers asking themselves: "How are we going to do our jobs?!" Fortunately, Dan, Jenna, and Nasser are back to paint a much more vivid picture of our cookie-less future, gliding their hoverboards across talking points including:
- Why are third-party cookies going away?
- User Tracking 101
- Privacy-preserving approaches to real-world problems
- What the FLoC?
- Welcome to cohort party 29056!
- The Three-Step Cookie Doomsday Preparedness Plan™