Inside the Funnel - Episode 1: That's the way the cookie crumbles

DAC Podcast Episode 1

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Cookies are helpful. But they're also the source of all digital evil... Or are they? There's a lot of misinformation floating around, but Jenna, Dan, and Nasser are here to set the record straight—and define exactly what marketing decision-makers need to know. Along the way, they cover: 

  • Cookies 101: A timely refresher 
  • Why are third-party cookies going away? 
  • Google's search for a "suitable alternative" 
  • Consumer cookies: Consent, clarity, and control 
  • The "that guy" anecdote 
  • Personalization pipe dreams 
  • Chicken and egg, or horse and cart? 

Listen here!

DAC

We drive transformational growth by amplifying brands to audiences on their digital customer journeys, accounting for who and—uniquely—where they are.

This unparalleled Enterprise-to-Local capability is driven by the brightest minds in the business, in-house technology, and almost 50 years of experience. That’s why Forrester recognises DAC as one of the world’s most significant Performance Marketing Agencies.