INNOVO- Voice of Change
This campaign aims to empower women, by disrupting the status quo dictating that women must put up with bladder weakness. It communicates that with INNOVO they can stop simply tolerating bladder weakness and take control of their lives; treating the problem effectively.
INNOVO®, the wearable femtech device that helps strengthen the pelvic floor, treating the cause of bladder weakness, is launching a global campaign.
Breaking from March, “The Voice of Change” campaign aims to disrupt the status quo dictating that women must put up with bladder weakness. It communicates that with INNOVO they can stop tolerating bladder weakness and take control of their lives; instead of feeling ashamed and limited, women will feel understood, hopeful and empowered.
Quiet Storm, who were appointed recently as the global lead strategic and creative agency for INNOVO, has created the campaign across digital, social and TV channels.
With “The Voice of Change”, INNOVO and Quiet Storm aim to create a movement towards treating incontinence, playing to the current mood of tackling taboos surrounding female body issues by highlighting that women have a choice.
The TV advertisement features a woman delivering an empowering speech to the viewer encouraging them to take action, informing them that there is finally a better way than just living with symptoms and suffering in silence. A treatment that truly gives them their life back.
The woman in the ad is then joined by a large group of women from all walks of life who stand alongside her in support, collectively starting the movement. The ad crescendos with all of the women stamping a foot to represent that they are putting their foot down firmly on incontinence.
Marica Carleschi, European Consumer Marketing Manager at INNOVO said: “It is a travesty that women are bombarded with marketing messages aimed at normalising bladder weakness. We invite women to challenge that status quo. They deserve to know the truth: now they can treat their incontinence and regain bladder control. It is time for change, to take control of their condition and their lives.”
Rania Robinson, CEO & Partner of Quiet Storm, said: “Currently, millions of women are just living with the problem. ‘The Voice of Change’ is a call to arms to tackle this head on and challenge the established belief that we just have to put up with it.”
INNOVO, from Atlantic Therapeutics, is a game-changing connected health solution for bladder weakness. The product looks like cycling shorts but has the ability to strengthen pelvic floor muscles effortlessly, by sending targeted impulses to the relevant muscles and nerves of the pelvic floor, thanks to its clinically proven, patented technology.