innocent 'Little Drinks, Big Dreams'
innocent may only be known for making little drinks, but they’ve also got some big dreams to make the world a better place. This campaign launches their new positioning ‘Little Drinks, Big Dreams’, which is all about inspiring their drinkers to join them in improving the health of the planet.
To launch, we’ve made a cheerily ironic song about how we’re all messing up the planet, and how we need to go about fixing it. Accompanying posters let people know everything innocent are doing to make the world a healthier, happier place.