HUN Wine \ A Canned Wine with Bottle
TBWA\London has created a new campaign that no one will see, to launch a new drinks brand that no one has ever heard of. The campaign for HUN Wine, the first Fair Trade wine in a can in the UK market, was devised and media was bought after the country had gone into lockdown.
Picture this, it’s Spring 2020. Hot, new, sociable wine brand, HUN, are getting ready to drop. But then a global pandemic happened. They were supposed to launch at festivals. But they were cancelled. They were supposed to have a launch party. But no one could make it. They still went into supermarkets. But the UK was in lockdown. While some would say this was the worst time to launch a new brand, we did it anyway with an outdoor campaign for no one to see. Oh, HUN.