HUN Wine \ A Canned Wine with Bottle

TBWA\London has created a new campaign that no one will see, to launch a new drinks brand that no one has ever heard of. The campaign for HUN Wine, the first Fair Trade wine in a can in the UK market, was devised and media was bought after the country had gone into lockdown.

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Picture this, it’s Spring 2020. Hot, new, sociable wine brand, HUN, are getting ready to drop. But then a global pandemic happened. They were supposed to launch at festivals. But they were cancelled. They were supposed to have a launch party. But no one could make it. They still went into supermarkets. But the UK was in lockdown. While some would say this was the worst time to launch a new brand, we did it anyway with an outdoor campaign for no one to see. Oh, HUN.


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