This article was originally published on Creative Salon.
The simple truth of pitching is there will always be more losers than winners come decision day. The process will end in a decision some struggle to accept because, despite their best efforts on the day, someone else’s work is preferred to theirs. The challenge of the pitch, and most importantly for the people running the pitch, is to make the process before the decision something everyone involved can fully commit to physically, emotionally and willingly – agency and client alike, with no exceptions.
How can we fix the broken pitching process? By first accepting clients will always need to competitively assess agencies before they hire their new partner – but the rules of engagement need to include the people essential to the brilliant outcome everyone desires.
Gill Huber, Managing Partner
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