Health and Hygiene in the post-COVID era

Our newest Prosumer Report, ‘Health and Hygiene in the Post-COVID-19 Era,’ investigates reactions to the current global health crisis. 

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Our newest Prosumer Report, ‘Health and Hygiene in the Post-COVID-19 Era, investigates reactions to the current global health crisis.

The threat we have all faced over the past year has heightened awareness of the dangers surrounding us each day. More than 9 in 10 Prosumers surveyed said COVID-19 has underscored that a strong healthcare system is essential to a strong economy. But how is it that an event taking place globally has been met with such a wide range of reactions, varying by country and culture? For instance, only half of French Prosumers trust the institutions that promote the vaccines, whereas three-quarters or more do in China and Norway. Going further, 72% of respondents in the UK and 54% in the US believe that refusing to be vaccinated puts others at risk; less than a third of the French agree.

This study, fielded at the beginning of 2021, draws on responses from more than 15,000 participants across 31 markets. It provides a cross-cultural perspective on reactions to the pandemic and also explores the new expectations of Prosumers regarding health, the medical community, and brands.

Read more about the report here: https://dare.havas.com/insights-trends/health-and-hygiene-in-the-post-covid-19-era/

Download the full report here: https://havascreative.com/content/?slug=health-and-hygiene-in-the-post-covid-era

Havas London

Havas London is Havas UK's flagship creative agency. Our mission is to make a meaningful difference to the brands, the businesses and the lives of the people we work with. We are committed to building a diverse culture where everybody feels they belong, can be themselves, thrive and grow.