Harvey Nichols \ Holly Nichols
We rebranded London landmark Harvey Nichols to Holly Nichols to launch a new Women's fashion floor.
When Harvey Nichols introduced a brand new floor, it gave them more women’s fashion than any store in London. To celebrate, we flipped the power dynamic between women and luxury fashion. In a grand demonstration of our support for women, we renamed Harvey Nichols 'Holly Nichols'. We changed the signage, the bags, all social channels, website, kitted out staff in Holly t-shirts and spray painted the pavement outside with inspirational quotes.