Harvey Nichols \ Holly Nichols

We rebranded London landmark Harvey Nichols to Holly Nichols to launch a new Women's fashion floor.

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https://vimeo.com/291541668

When Harvey Nichols introduced a brand new floor, it gave them more women’s fashion than any store in London. To celebrate, we flipped the power dynamic between women and luxury fashion. In a grand demonstration of our support for women, we renamed Harvey Nichols 'Holly Nichols'. We changed the signage, the bags, all social channels, website, kitted out staff in Holly t-shirts and spray painted the pavement outside with inspirational quotes.

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TBWA\London

We are The Disruption® Company. If you’re not disrupting, you’re conforming. If you’re conforming, you’re going unnoticed. So we disrupt. Disruption is our starting point and our guiding light. It’s a unique TBWA way of thinking. A proven, successful, collaborative business tool that helps us forge a unique path for the growth of our clients’ brands. It’s the art of asking unexpected questions in order to get to a place nobody else has discovered. Ask the same old questions, you get the same old answers. And old gets you nowhere. The status quo is there to be upset. Let’s upset it. Let’s disrupt it.

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