Harvey Nichols \ Harvey's Angels

We brought Instagram to real life with the world’s first shoppable Christmas carolers all wearing fabulous Harvey Nichols party outfits that are available to buy via Instagram. 10% of sales proceeds were donated to charity partner Smart Works.

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 https://vimeo.com/323741919

We created a Christmas campaign with a difference for Harvey Nichols: bringing Instagram to real life with the world’s first shoppable Christmas carolers. The Christmas carolers all wore fabulous Harvey Nichols party outfits that were shoppable via Instagram at the time of the event, coupled with a Shoppable Video.

What’s more, we raised over £5000 for Smart Works in online sales, while not spending a penny on media.

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TBWA\London

We are The Disruption® Company. If you’re not disrupting, you’re conforming. If you’re conforming, you’re going unnoticed. So we disrupt. Disruption is our starting point and our guiding light. It’s a unique TBWA way of thinking. A proven, successful, collaborative business tool that helps us forge a unique path for the growth of our clients’ brands. It’s the art of asking unexpected questions in order to get to a place nobody else has discovered. Ask the same old questions, you get the same old answers. And old gets you nowhere. The status quo is there to be upset. Let’s upset it. Let’s disrupt it.

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