Harvey Nichols \ Harvey's Angels
We brought Instagram to real life with the world’s first shoppable Christmas carolers all wearing fabulous Harvey Nichols party outfits that are available to buy via Instagram. 10% of sales proceeds were donated to charity partner Smart Works.
We created a Christmas campaign with a difference for Harvey Nichols: bringing Instagram to real life with the world’s first shoppable Christmas carolers. The Christmas carolers all wore fabulous Harvey Nichols party outfits that were shoppable via Instagram at the time of the event, coupled with a Shoppable Video.
What’s more, we raised over £5000 for Smart Works in online sales, while not spending a penny on media.