Growth Hacking: How to fast-track growth in a post-Covid world.

A practical guide to help you rise above the noise, earn your place in culture and drive purposeful business growth.

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Finding your space in culture is the secret to driving purposeful business growth. But culture doesn't care about yesterday or tomorrow, it only cares about the now. So, how can you create a marketing plan with that in mind, to deliver a fast start in a post-Covid culture?  

The Brooklyn Brothers hosted a webinar discussing how to find your space for growth in a post-Covid world – focusing on an earned-first brand marketing model that enables brands to rise above the noise, driving disproportionate returns for your business.

The session kicked off with a Cultural Panel, including the infamous Carla Buzasi, Managing Director at WGSN & former editor of Huffington Post, and the incredible Will Hersey, Content Director at Esquire Magazine.

The team then focused on an actionable model for driving growth in a post-COVID era, encompassing three aspects:

1. FINDING YOUR CULTURAL SPACE  

2. DEFINING YOUR HUMAN VALUE  

3. TELLING POWERFUL EARNED-FIRST STORIES  

 This model was then discussed and evaluated by our Client Panel, including Campaign Magazine’s Business Leader of the Year, Finola McDonnell, Chief Communications & Marketing Officer at The Financial Times, and award-winning marketeer, Cathy Graham Kidd, Senior Marketing Director at PepsiCo.

The webinar prioritised learning and actionable outputs – providing a constructive way to re-evaluate your post-Covid marketing approach.  You can read more about it on Marketing Week here: https://www.marketingweek.com/brands-earn-consumers-attention-achieve-purposeful-growth/

If you’d like to apply for one of the free  ‘Growth workshops' please email: chloe.veal@thebrooklynbrothers.com

 The Brooklyn Brothers is an earned-first advertising agency built for the modern world. And is proud to be named by Contagious Magazine as a 2020 Contagious Pioneer – one of the TOP 10 ‘best and bravest agencies on the planet’.  

The Brooklyn Brothers

We’re an earned-first advertising agency helping brands to Rise Above The Noise and earn a place in culture. From the outset, we built an agency capable of answering the needs of future-facing clients - those who demand big brand ideas without the heavy overheads of complex structures, multiple departments or the reliance on solely paid media. And we love to partner with ambitious marketers, who like us, believe that in today’s opt-out culture attention can no longer be bought, it must be earned first. We always strive to create big brand ideas that truly matter, the ones that will ‘Rise Above the Noise’ of culture, rise above the conventions of category and rise above the constructs and constraints of ‘traditional’ advertising. Because we believe that these are the ideas that earn their place in consumers lives and drives business outcomes for brands. We’ve combined the best of traditional ad agencies and the creativity of the entertainment industry with the distribution nous of a modern publisher to do this very thing. It’s how we create ideas that people & the media will want to talk about and share. We call it earned 1st, but to put it simply, it’s advertising that’s so good, it doesn’t feel like advertising. The Brooklyn Brothers strives to find new, different and effective ways of doing this for global brands such as Land Rover, Jaguar, NBC, Castrol, Lancôme, MINI, Financial Times, WaterWipes, American Express, First Direct and Photobox.

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