Fernando Desouches makes the IPA's iList

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Back in February Fernando Desouches, Managing Director of New Macho, was shortlisted for the IPA’s iList which aims to improve diversity and inclusion within adland. This week we are so pleased to announce that Fernando has made the list! Congratulations Fer!

Fernando’s work with New Macho aims to deliver a new male narrative in advertising, dispelling negative cliches of the old macho image.

You can see who joined him in this important list of people by clicking here.

BBD Perfect Storm

Founded in 2013, Perfect Storm is the Brand and Cultural Transformation Company. Perfect Storm was founded to help organisations grow by transforming themselves and their category through creating a culture rooted in a greater purpose that creates the brand's North Star. We believe the only way to build brands is authentically, from the inside out. We design, create and help build world-class purposeful brands. Through a Brand and Cultural Transformation Framework, we help organisations unlock discretionary effort from their staff and irrational loyalty from their customers. We are Perfect Storm, the brand and cultural transformation company.

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