Ever Wondered about Live Nation's Jim Campling

With 19 July meaning concerts and festivals can now go ahead in the UK, we couldn't think of a better feature for this month's Ever Wondered blog than Live Nation's President, UK Marketing Partnerships, Jim Campling.

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As President of Marketing Partnerships at Live Nation UK, Jim Campling oversees the creation, negotiation, and development of all commercial partnerships across Live Nation’s UK portfolio of 32 festivals, 22 venues, promoted shows and innovative ticketing solutions, led by Ticketmaster.

For the last 16 years, Jim has contributed to Live Nation’s considerable business expansion by continuing to deliver outstanding partnerships for some of the worlds most reputable brands including O2, Barclaycard, Carlsberg and American Express driving brand objectives while enhancing the live music experience for fans.

Prior to Live Nation, Jim worked at Capital Radio for 8 years managing the Sponsorship and Promotions Team across 10 radio stations. He and his team delivered award-winning promotional campaigns across the radio station network.

Outside of work Jim is a keen golfer and plays cricket for his local team in West Sussex. He runs a small holding rearing sheep, pigs and many more.​ We couldn't wait to catch up with Jim in this month's Ever Wondered.

What does your morning routine look like?  

I am an early riser so I’m up and about by 6am. The creaky stairs alert my two dogs someone is awake, marking the beginning of their day. We live on a rural small holding and there are a few mouths to feed so Patrick (labrador) and Jerome (dachshund) join me for our morning routine of feeding and ensuring the pigs, goats, and sheep are fed and broadly in the right field.  Then back to the house for my two companions to have their breakfast and a cup of Yorkshire Tea for me. A check of emails that have come in overnight from our US, Australia or New Zealand teams and then it’s time to get the rest of the house raised in time for school buses.
What food outlet are you most looking forward to visiting when you’re back in the office?

We’ve moved our offices to Farringdon and are in the mist of planning our return over the next few months. As a fan of eating, I am looking forward to exploring the multiple restaurants surrounding our new home. We will be next door to St John so I may find myself there once or twice… 
What does an average working day have in store for you?

The average working day has changed significantly over the course of the past year. We've all had to adapt to new ways of working. While we’ve lost our commutes, our digital communication has increased in order for us stay connected. I begin the day with a standing morning Zoom call with our department leaders. The daily time allows us to regroup and share updates across each team so we can move forward with the day’s priorities efficiently. We also host full team status meeting with our entire UK Sponsorship division on a weekly basis. Whether it's sharing business updates, a zoom quiz, or celebrating someone's birthday it’s been a nice way to connect as a department and see each other virtually every week.

And of course, we speak with our partners, and prospective partners, as much as possible to update them on the business, industry developments and plans and ideas for the future. 
What is the most random thing on your WFH desk? 

I currently have a squeaky bone on my desk that I confiscated from Jerome recently when he decided to assist me in the office. Turns out hopeful, persistent squeaks do not add much to the flow of productivity during one’s zoom meetings.

What’s the best thing about your job?  

I work with great people. My team delivers incredible work for the many businesses partnering with us in the live music space. Seeing them bring to life our partnerships that engage fans at the most amazing gigs in our venues and festivals across the country is extremely fulfilling. I can’t wait to see the team’s tireless work come together this summer. 
Who was your last email from?  

By the time of this Q&A’s publication, I will be allowed to share this news…so I can now happily say I’ve just received word that tickets to Wireless Festival 2021 in September have just officially sold out! It’s been truly remarkable to see our festivals sell out in record time this year.
What is the best piece of advice you have received?  

At the start of my career someone I admire told me, “Always operate with integrity – everything is about relationships”. I’ve kept that advice with me throughout my career. To this day I couldn’t agree more. 
And the best piece of advice since Covid hit that’s helped with your sanity? 

“Just go and walk the dogs”.  
What did you want to be when you ‘grew up’?

I wanted to be a professional cricketer as a boy but realised at about the age of 16, when everything got a bit faster, my ability and my ambition were not equally matched. I still play now for a local village team – it is a wonderful game.
What’s your current favourite campaign and why?  

Walkers Crisps in or Crisps out.  Very few people are “fence-sitters” on the subject, and the campaign is a clever way of asking people to take a side and engage with the brand. At home, Mrs. Campling is very much a “crisp in” whilst I am the opposite.  As you can imagine, the chats between us make the winter nights fly by in our house!
Marketing predictions for the next year? 

Brands will increasingly show consumers they’re committed to building solutions for a more sustainable future. We all have an opportunity to acknowledge the power of brands and how they can play a role in helping us make better, more informed and more sustainable choices. It is time to “walk the walk”.

And a light hearted one to finish on – If you could have any superpower?

I recently heard the quote "Never let a computer know you're in a hurry" which captures my personal relationship with technology nicely. If I could have one superpower, it would be the ability to flawlessly solve all technical glitches immediately. But then I may not be able to go on the dog walks to quiet my brain and keep my sanity...so maybe not!

Fancy attending a concert or festival? Head to Live Nation's website here to get booking.

You can read more about other fantastic senior brand-side marketers who have featured in our Ever Wondered blog here.


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