eos \ Girls with Balls

A ballsy way to disrupt the lip balm category and break away from the traditional tubes and sticks.

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https://vimeo.com/243142085

eos, America's much-loved lip balm, came to us with a brief to emulate their success stateside and to make them the number one lip balm in the European market. We tackled it the only way TBWA know... with Disruption.

We created Girls With Balls, a celebration of confident girls with beautiful, hydrated lips. We found a ballsy way to disrupt the lip balm category and break away from the traditional tubes and sticks by heroing eos' unique shape and the sassy attitudes of its consumers. The bold campaign ran on TV, digital, social and OOH.

TBWA\London

We are The Disruption® Company. If you’re not disrupting, you’re conforming. If you’re conforming, you’re going unnoticed. So we disrupt. Disruption is our starting point and our guiding light. It’s a unique TBWA way of thinking. A proven, successful, collaborative business tool that helps us forge a unique path for the growth of our clients’ brands. It’s the art of asking unexpected questions in order to get to a place nobody else has discovered. Ask the same old questions, you get the same old answers. And old gets you nowhere. The status quo is there to be upset. Let’s upset it. Let’s disrupt it.

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