Croud's guide to Black Friday in 2020

Key areas to focus your marketing strategy on to cater to consumers this holiday season

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With several industries feeling the impact of the coronavirus pandemic, Black Friday this year will undoubtedly be a make-or-break for many retailers. And with Adobe reporting the e-commerce sector experienced Black Friday-like consumer traffic in April this year, we can expect to see a very different retail landscape over the coming Cyber weekend sales period.

Croud's guide to Black Friday in 2020 highlights some of the key areas to focus on implementing within your Black Friday marketing strategy, in order to successfully navigate changing consumer behaviours and maximise revenue during this unique sales period.

Download Croud's guide to:

  • Understand consumer behavioural shifts during the pandemic
  • Learn how to leverage data to understand your consumers
  • Understanding the importance of website optimisation
  • Learn how to optimise your brand on Amazon

Download the guide online here.


Croud is a global digital marketing agency, powered by the best talent, custom-built tech and the world's first crowd-sourced network of digital experts.

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