Creative Experience of the Decade: Survival Billboard

Our work for Xbox scoops top accolade

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Our human billboard to launch the latest Tomb Raider game has been picked as one of the Creative Experiences of the Decade. Along with our fellow McCann Worldgroup agencies McCann London, Momentum and Craft, we created the billboard to launch the latest Tomb Raider, hanging eight people on to a survival board. 

Contestants were perched for up to 24 hours and endured a variety of faux weather conditions, including snow, rain and wind. The winner was awarded a round-the-world trip inspired by the locations Lara Croft visits in Rise of the Tomb Raider



MRM is a leading customer relationship marketing agency. Through a strong foundation in strategy, data science, technology and creativity, we help transform businesses by helping brands grow meaningful relationships with people. We are part of the Interpublic Group and a top agency in the McCann Worldgroup network, with over 40 offices across North America, Latin America, Europe, the Middle East and Asia Pacific.

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