COVID-19 podcast – how brands can come out stronger part 3
Listen to the latest podcast series from our human insight agency, Behave. Our host Pedro Martins will be discussing how brands can navigate COVID-19 and come out stronger alongside behavioural experts Richard Shotton and Will Hanmer-Lloyd.
In the third episode of our COVID-19 podcast series, we focus on a range of behavioural techniques including the messenger effect and the foot in the door technique, and how the government could apply these to encourage people to obey restrictions.
We discuss the need to tread carefully when it comes to confirmation bias and the backfire effect, but how framing a message using empathy and understanding can help to engage positively with those who choose to disobey guidelines, whilst finding similarities with commercial brands and how these can be used to turn rejecters into customers.
Click here to listen to episode 3 of our podcast series.