CIRKLE – Flora Plant Butter
“I PLANT BELIEVE IT”
To ‘spread’ word of new Flora Plant, a 100% plant-based alternative to block butter, we worked with daytime TV gold, Rylan Clark-Neal to create an honest, relatable cookery series, 'I PLANT BELIEVE IT.'
In each episode, Rylan showcased the versatility of Flora Plant, proving that it can bake, cook and fry just like regular dairy butter, putting it to the test by creating two versions of the same recipe: one with Flora Plant and one with dairy butter.
Influencers of the foodie world were invited onto the show to take part in a taste-test, deciding which one was their favourite and seeing if they could guess which was which.
The campaign (which is still running) has raked in the coverage, with Flora Plant featuring across:
The Daily Mirror, Sky News, The Sun, Daily Star, RTE 2, Talk Radio and many many more…
With 150m+ reach to date