Agency Case Studies

CIRKLE – CAFFÈ NERO

'Looks' Good Enough to Eat

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Alliance of Independent Agencies
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Our ‘show not tell’ strategy demonstrated Caffè Nero’s premium credentials and how it was transforming high street food.

We created a partnership with celeb. fashion stylist, Gayle Rinkoff, which saw models sporting stylish, food-inspired Autumn/Winter catwalk looks to bring the new artisanal food menu to life.  Strategically launched in the run up to London Fashion Week, the lifestyle-driven event ensured image-rich social media content to make Caffè Nero even more relevant to a younger audience.

The campaign was supported with innovative npd launches including  Espresso & Tonic, Coffee Cured Bacon and ‘Build Your Own Festive Latte’, as well as traffic-driving activity to the brand’s (now famous) loyalty App – known to be one of the most generous on the high street!

  • 200+ Pieces of Editorial/Social Coverage
  • 175m Reach
  • 23k App Downloads

Cirkle are an award winning PR & Digital Comms agency. To learn more type "Cirkle" in the search bar or visit https://www.cirkle.com/

Go to the profile of Alliance of Independent Agencies

Alliance of Independent Agencies

The Alliance is the UK’s trade body that represents entrepreneurial and independent marketing agencies. We are a growing community of those marketing agencies that are independent in culture and entrepreneurial in spirit resulting in the creation of some of the most transformative, innovative and inspirational communication campaigns for the world's biggest brands.

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