CIRKLE – Birds Eye
‘Captain Charlotte’ – There’s a new captain in town
Looking to help families make their money go further, we switched Captain Birds Eye, with real-life conscientious shopper; Charlotte Carter-Dunn
The 24-year-old appeared on thousands of packs of Birds Eye Fish Fingers across the UK. Landing a wave of coverage in the process.
The impressive Charlotte was selected from over 500 competition entrants to replace the famous brand icon.
Impressing judges in a nationwide competition to find a real frozen food hero. Those using their freezer in clever ways to trim money off their weekly food budget, and save on food waste.
The campaign has so far docked a whopping:
350m+ reach, from 70+ pieces of coverage
Including: The Daily Mail Online, Daily Mirror, The Sun, Daily Express, Daily Star, LadBible, The Grocer…
visit https://kyan.com/ to learn more