CIRKLE – Birds Eye

‘Captain Charlotte’ – There’s a new captain in town

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Looking to help families make their money go further, we switched Captain Birds Eye, with real-life conscientious shopper; Charlotte Carter-Dunn

The 24-year-old appeared on thousands of packs of Birds Eye Fish Fingers across the UK. Landing a wave of coverage in the process.

The impressive Charlotte was selected from over 500 competition entrants to replace the famous brand icon.

Impressing judges in a nationwide competition to find a real frozen food hero. Those using their freezer in clever ways to trim money off their weekly food budget, and save on food waste.

The campaign has so far docked a whopping: 

350m+ reach, from 70+ pieces of coverage

Including: The Daily Mail Online, Daily Mirror, The Sun, Daily Express, Daily Star, LadBible, The Grocer…

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