Agency Marketing and New Business

These categories recognise and reward the strategies, hard work and effort that goes into building successful new business pipelines, the right opportunities and pitch excellence that enable agencies to grow and thrive.

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These categories recognise and reward the strategies, hard work and effort that goes into building successful new business pipelines, the right opportunities and pitch excellence that enable agencies to grow and thrive.

After the success of last year's new award for live creds, this has been brought back again for 2021! 

Best Agency Marketing 

For this award, judges will be looking for evidence to show how an agency has gone above and beyond to leverage its own brand over the past year and the initiatives used to achieve this. Agencies can be great at creating campaigns for clients but sometimes forget to promote the best about themselves. This award recognises the agency that has best positioned itself and made a statement to the world, in order to break through the noise and elevate its own brand awareness-backing that up with outstanding marketing materials. 

Best Agency Creds

As a business, we see hundreds of agency pitches a year, both in the creds that get presented to us, and in the pitch process, we go through with clients. We’re inviting our Club members to put themselves forward and enter their creds. These will be critiqued by our panel of judges, who will then whittle down to a shortlist, of which those agencies will be invited back to present their creds live. Judges will be looking for evidence of a strong agency proposition, brought to life through your creds & team chemistry, to help them answer their question – would you want to spend more time with this agency? This category is free to enter but to be eligible, entrants must be an Oystercatchers Club member and have entered at least one other paid-for category. 

The deadline for this year's awards has now passed and we're looking forward to sharing the shortlist.

Oystercatchers

Oystercatchers accelerate commercial growth & ROI for all our clients through world class marketing transformation, leading- edge agency models and selection of world-class agency partners.