Celebrating the profitable magic agencies create

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These categories champion marketing's killer strength - creativity - and it's ability to drive growth, innovation and profit.  Creativity in all it's guises is the secret ingredient that powers the campaigns and work that agencies deliver for their clients - now more than ever - and we want to celebrate and reward it.


Category Title

What the judges will be looking for

Client/ agency partnership of the year

This award is to celebrate strong, collaborative and mutually beneficial client and agency partnerships.

We are looking for the most effective way of working between agency and client – especially where this has evolved from. We are looking for evidence of a step-change in how you work that has resulted in brilliant and transformative creative output and/or working processes.

How did the client and agency teams work together and motivate themselves focus on and work towards common goals?

Agencies should submit their entries in partnership with a client

Best agency innovation

This could be a pivot on an existing campaign, the development of a new campaign or a proactive solution taken to a client by an agency.

The Covid-19 crisis halted many campaigns in their tracks, with the change in situation the messaging was no longer appropriate. How did you repurpose work and/or change the messaging?

It could also be a solution, innovation or product as a result of the crisis, where you have used your business resources for good - The judges will be looking for creative solutions and initiatives that supported Covid-19 safety, national mental health, and/or community support messaging for keyworkers to keep Britain safe and adhering to Govt measures

What solutions have you developed to surmount the logistical challenges of delivering work that the crisis has presented?


Oystercatchers accelerate commercial growth & ROI for all our clients through world class marketing transformation, leading- edge agency models and selection of world-class agency partners.