Case Study: VERB Brands & Les Senteurs
We run the paid media for Les Senteurs; a gorgeous boutique, based in Belgravia, for luxury and niche perfume. We run ads across Facebook and Google to reach affluent consumers who are fragrance fanatics, driving revenue for the brand.
We have worked with Les Senteurs for years, first running their organic social media and now their paid media channels. We run ads across Facebook and Google to reach affluent consumers who are fragrance fanatics, driving revenue for the brand.
In light of the Coronavirus global pandemic, the Les Senteurs boutique has had to close. As such there was a bigger focus on digital and the paid media channels. With heightened competition, we needed to bid more aggressively in order to achieve the results we needed.
Our paid media strategy involves splitting out the products into higher-value products, or products the brand is pushing on eCommerce. By assigning these select products a larger proportion of the budget, we bid more aggressively to achieve results. We bid across Facebook and Google; with these two channels working in partnership to drive consumers to purchase
From Q2 to Q3 we saw a 65% increase in paid media revenue as well as a 52% increase in sessions.