Case Study: VERB Brands & Boodles
VERB manages the Boodles social media channels and has increased the social media engagement rate by 37%.
VERB has been working with Boodles for the past few years to support their social media marketing. VERB work on the content creation, channel management, community management, and always on reporting and consultancy. We also run paid campaigns for the Hero moments as well as work with influencers on a campaign led basis too.
01. THE SOLUTION
We began with a deep-dive analysis to develop a strategy; we analysed the different channels, the past performance, competitors, the audience and industry landscape and combined our industry expertise to achieve Boodles specific KPIs and benchmarks. We developed a content strategy based on this insight and then put the findings into action. Through ongoing analysis and consultancy we have worked with the Boodles team to point to where the opportunities lie. From this we have worked with Boodles to help shoot a new bank of brand lifestyle imagery to push the channels forward, began working with their LinkedIn channel and brought influencer campaigns to fruition.