CARBON ACADEMY

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Last year, we collaborated with The University of Greenwich to devise and launch a training scheme aimed at Year 12 females, and those identifying as female.

We have since celebrated the graduation of six young women who successfully completed our 10-month creative training scheme. Each mentee was paired with a female creative mentor from the agency to undertake a series of creative projects throughout the year.

The Carbon Academy was developed in order to address how we are looking to increase the number of women within the creative industry, and to create more pathways into this sector for girls from all backgrounds.

M&C Saatchi

MAKE CHANGE For 25 years, M&C Saatchi has changed the nation’s attitudes, habits, minds, diets and even its Government. In 2020, we joined forces with the former LIDA agency, boosting our strength in data-driven behaviour change at a personal level. Driving the new agency is Camilla Kemp (CEO) and Ben Golik (CCO), our very own dream team. Our national behaviour change movements are activated right down to the individual and our customer loyalty programmes have found their place in the nation’s heart. This gives us the nous to reach everyone and every single someone, to change how they think and how they act. Whether your brand is facing change – or forcing it – we are at our best when helping clients create opportunity in change.

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