Carat named as a leader amongst Global Media Agencies
Carat was among the select companies that Forrester invited to participate in its Forrester Wave™: Global Media Agencies, Q2 2020.
In this evaluation, Carat was cited as a Leader. Carat’s top scores were in the criteria of Data Strategy, Technology Strategy, and Strategic Priorities. Additionally, receiving the highest score in the execution criterion.
“We are incredibly excited to be named as a Leader in the 2020 Forrester Wave,” said Michael Epstein, Global CEO, Carat and CEO, Media Brands and Product, Dentsu Aegis Media. “We believe it is a validation of the hard work we have done over the past 18 months to advance our design-centred approach for helping our clients connect their brands to their customers through media, supported by the best-in-class tools and talent in our industry. This approach, which we call Designing for People, reflects our heritage and commitment to human understanding and how media can be the most powerful connective experience for people and brands.”
Forrester’s profile of the agency states “Carat’s heritage as the first independent global media agency enabled it to assume the position of the bedrock global media partner inside Dentsu Aegis Network. The agency is investing in diverse executive teams: implementing its “people-centric design meets media agency” practice and its own technology stack with over $50 million in tech and data investments to date.” And further, “Carat is a good fit for CMO at multinational companies needing global media services and regional media approaches in global markets. Compared with other agencies evaluated, Carat shows strength in its people-based design approach and leading audience activation technology. Clients like Carat for its integration of audience activation technology, its technology practices, and its flexibility with operating models.”